Campaign Overview:

To secure efforts to increase awareness and attendance of the festival, the We Belong Here team invited every creator participant to attend the festival with 2 VIP tickets.

Creative Direction for content posts included:

Before the event:

  • Get Ready With Me
  • Building anticipation
  • Sharing information about the event
  • Green screen-style content with the event admat
  • Sharing excitement for the headline performers, etc.

Tags: & (optional) #webelonghere

At the event:

  • POV content
  • Tour of festival grounds
  • Highlighting food vendors from Smorgasburg
  • Showing off the VIP accommodations and bottle service, etc.

Campaign Performance:

Combined Followers: 3.8 Million

Total Engagements: 8,500

Total Views: 181,400

Example Content: