Campaign Overview:
To secure efforts to increase awareness and attendance of the festival, the We Belong Here team invited every creator participant to attend the festival with 2 VIP tickets.
Creative Direction for content posts included:
Before the event:
- Get Ready With Me
- Building anticipation
- Sharing information about the event
- Green screen-style content with the event admat
- Sharing excitement for the headline performers, etc.
Tags: @webelonghere.world & (optional) #webelonghere
At the event:
- POV content
- Tour of festival grounds
- Highlighting food vendors from Smorgasburg
- Showing off the VIP accommodations and bottle service, etc.
Campaign Performance:
Combined Followers: 3.8 Million
Total Engagements: 8,500
Total Views: 181,400
