How We Do It

Phase 1
Exploration + Ideation

Our team of creator marketing experts will consult with you on:

  • Viral marketing best practices.
  • Short-form video optimization for your brand.
  • Discuss how your brand/product can succeed on short-form video social media applications.
    What you do: Schedule & Attend exploratory calls

Phase 2
Pre-Launch Strategy

Once we collectively identify your goals, brand standards, and KPIs, we will present a preliminary plan with multiple options for success. This will include varied tiers/options of:

  • Target list of creators
  • Branded audio elements
  • Call-to-action ideas
  • Creator development
  • Brand interaction strategies

What you do: Approve Plan

Phase 3
Activation

After the plan is approved and agreed upon,

Genni Agency handles all:

  • Contracting with creators
  • Communications with creators
  • Creative direction consulting
  • Payment for creators

What you do: Approve drafts & any needed adjustments

Phase 4
Reporting + Analysis

Throughout your campaign, you’ll be provided with:

  • Real-time daily analytics and a live reporting dashboard
  • Regularly scheduled progress meetings
  • Actionable ideas for further leverage points
  • Campaign wrap-up report of learnings & findings.

What you do: Learn, grow, build!

Brands We Have Worked With

The Genni Agency team members have over 200+ combined years of experience working with brands and talent. We’ve marketed brands and overseen global marketing campaigns – just like you. Genni Agency’s cultural experts are uniquely positioned to help increase your brand awareness, launch new products, and build your audience in the Gen Z space.

See Our Work