Client Goals:

The client wanted to showcase creators from different categories:

• Couples • Families • People hanging out with their friends

The end goal was to increase exposure of the games, link clicks, and purchases leading into the holiday season.

Campaign Strategy:

Creators were required to include a link in bio, as well as campaign specific hashtags.

Each creator post had 3-4 people demonstrating their card game in each content post.

Required Tags: #whatdoyoumeme | #buzzed | #grounded | @whatdoyoumeme | @buzzed

Using Genni Agency, creators were required to upload a draft of their content for the client to approve before posting their content publicly.



TikTok Creator Posts


Combined Followers


Engagement Across All Posts

Example Content: