The client wanted to showcase creators from different categories:
• Couples • Families • People hanging out with their friends
The end goal was to increase exposure of the games, link clicks, and purchases leading into the holiday season.
Creators were required to include a link in bio, as well as campaign specific hashtags.
Each creator post had 3-4 people demonstrating their card game in each content post.
Required Tags: #whatdoyoumeme | #buzzed | #grounded | @whatdoyoumeme | @buzzed
Using Genni Agency, creators were required to upload a draft of their content for the client to approve before posting their content publicly.