TV Shows and Movies Included:

Campaign Strategy:

Disney had one overall budget, and our campaign manager distributed the budget as-needed across the various TV/movie campaigns. 

Creators were instructed to follow specific creative, developed from the client and campaign manager for each campaign:

  • Include a call to action in the caption to urge their followers to tune into the specific show or movie
  • Include a campaign-specific hashtag
  • Use a specified audio/track, and focus content around the themes of this sound

Campaign Performance:

Creators: 60

Combined Followers: 143.9 Million

Campaign Views: 30.1 Million

Total Campaign Engagements: 341,000

Example Content: