Genni Agency evolved from our sister company Songfluencer, building proven brand affinity to the masses. After running thousands of campaigns for the biggest names in entertainment around the globe, brands asked how they could utilize our knowledge and proprietary technology to yield positive results for their products and services, and Genni Agency was born!
The Music Biz Weekly Podcast: Charlie Davis Talks About the New Influencer Contesting Platform Preffy
Preffy is designed to help artists break songs on TikTok and Instagram using online competitions. Content creators and influencers who use an artist's song in content are able to win cash prizes by getting the most likes on their videos.
The Deals: Songfluencer Acquires Preffy
Nashville-based music marketing firm Songfluencer, which uses data-driven technology to drive success on TikTok, has acquired Preffy, a tech company that allows artists to host prize-based competitions with social media influencers to see who can draw the most likes to videos featuring the artists’ music.
Music marketers are using TikTok challenges to pay creators based on video performance rather than follower count
A typical song campaign on Preffy costs between $0.03 and $0.05 per one thousand views, said Johnny Cloherty, CEO of Songfluencer, which acquired Preffy in May. A influencer campaign on Songfluencer by comparison rarely drops below $1 per one thousand views, he said.
TikTok music marketers are increasingly hiring micro influencers over superstars as the app becomes saturated
"There's never been a viral hit on TikTok that just took off over night," said Johnny Cloherty, CEO of the music-marketing agency Songfluencer. "It's been months of build and something started off as one trend and morphing into another trend." Read the Business Insider PDF version here.