Media

Songfluencer, part of the Genni Agency family, was involved in the success of some of the top music on TikTok in 2021. See highlights from TikTok’s 2021 Music Report:

Preffy is designed to help artists break songs on TikTok and Instagram using online competitions. Content creators and influencers who use an artist's song in content are able to win cash prizes by getting the most likes on their videos.

Nashville-based music marketing firm Songfluencer has acquired breakout platform Preffy to help further establish Songfluencer in the music technology community.

Nashville-based music marketing firm Songfluencer, which uses data-driven technology to drive success on TikTok, has acquired Preffy, a tech company that allows artists to host prize-based competitions with social media influencers to see who can draw the most likes to videos featuring the artists’ music.

In the Music, Sports, and Entertainment category this year’s nominees include Bauer Entertainment Marketing, Gild Creative Group, Grayscale Marketing, mtheory Nashville, Single Music, and Songfluencer.

A typical song campaign on Preffy costs between $0.03 and $0.05 per one thousand views, said Johnny Cloherty, CEO of Songfluencer, which acquired Preffy in May. A influencer campaign on Songfluencer by comparison rarely drops below $1 per one thousand views, he said.

Our friends at Music Ally have put together The Sandbox Guide to Influencer Marketing featuring our very own CEO, Johnny Cloherty!

The audience that views the Kardashians is so rabid that anything associated with them is going to receive a heightened level of growth," says Johnny Cloherty, CEO and co-founder of Songfluencer.

"There's never been a viral hit on TikTok that just took off over night," said Johnny Cloherty, CEO of the music-marketing agency Songfluencer. "It's been months of build and something started off as one trend and morphing into another trend." Read the Business Insider PDF version here.

Johnny Cloherty, Co-Founder and CEO of Songfluencer, joins to discuss how to use TikTok and how to market to influencers on TikTok.

Songfluencer CEO/Co-Founder Johnny Cloherty and Warner Records' Jen Darmafall's fireside chat on "The Global Impact of Influencer Marketing" during Music Ally's Sandbox Summit Global 2021

Panelists: Johnny Cloherty - CEO & Co-Founder, Songfluencer Brooklynne Webb - Canadian influencer Haley Brawner - Digital Marketing Manager, Verve Music Lindsay Hyslop - Marketing Director, Anthem Entertainment

Songfluencer's CEO Johnny Cloherty chatted with fellow music industry experts on using TikTok as a component in release strategy for VidCon 2021. Also featuring: Luisa Moreno - Roc Nation Chelsea Gavin - Electric Feel Natalie Ho - Def Jam Nick Casas - Creator, Nick & Sienna Video: Courtesy of VidCon