What was the problem?

Attracting the Creator community to Preffy was a challenge due to the many monetization opportunities available in the Creator ecosystem. In addition, Preffy also experienced a high turnover rate of Creators on the platform – likely the result of lack of their brand exposure in the Creators’ social circles. 

@theskimaskgirl who wants $$$ fast? you do, duh head to preffy.com #ad ♬ WHOLE LOTTA MONEY - BIA

What was the solution?

Genni Agency proposed an on-going monthly phased-approach campaign that aligned with Preffy’s sales pipeline. Each month, new Creators that aligned with Preffy’s forecasted client needs were activated.

The Creators that posted were measured, evaluated, and re-used in following months dependent on performance. Further, Genni Agency negotiated content usage rights of key content for use on Preffy’s own branded TikTok & IG Reels.

Preffy realized a growth of over 6,000 active monthly users in less than 5 months.

Preffy was able to extend their work with clients in 4 additional industries.

Preffy’s TikTok page grew from 5,000 followers to over 30,000 followers.

Preffy has seen an overall CPM of less than $3.50 for this campaign.

Creator Team’s Top 5

@theskimaskgirl who wants $$$ fast? you do, duh 🤑 head to preffy.com #ad ♬ WHOLE LOTTA MONEY - BIA
@skyehitch Reply to @sophia_imholte I wanna see y’all get that bag! Any other questions? #workfromhome #ad #influencer #roborockrun ♬ Doses - TheHxliday
@dnaofficial_ #ad make ya money, honey Go to preffy.com !! #ad @Preffy #preffy ♬ feeling - Official Sound Studio