Preffy offers cash prizes to social media Creators for their participation in branded audio marketing campaigns. Preffy is effective for its clients when there is a vast network of engaged social media Creators to take part in promotions.
What was the problem?
Attracting the Creator community to Preffy was a challenge due to the many monetization opportunities available in the Creator ecosystem. In addition, Preffy also experienced a high turnover rate of Creators on the platform – likely the result of lack of their brand exposure in the Creators’ social circles.
Genni Agency proposed an on-going monthly phased-approach campaign that aligned with Preffy’s sales pipeline. Each month, new Creators that aligned with Preffy’s forecasted client needs were activated.
The Creators that posted were measured, evaluated, and re-used in following months dependent on performance. Further, Genni Agency negotiated content usage rights of key content for use on Preffy’s own branded TikTok & IG Reels.
Preffy realized a growth of over 6,000 active monthly users in less than 5 months.
Preffy was able to extend their work with clients in 4 additional industries.
Preffy’s TikTok page grew from 5,000 followers to over 30,000 followers.
Preffy has seen an overall CPM of less than $3.50 for this campaign.