What was the problem?

Attracting the Creator community to Preffy was a challenge due to the many monetization opportunities available in the Creator ecosystem. In addition, Preffy also experienced a high turnover rate of Creators on the platform – likely the result of lack of their brand exposure in the Creators’ social circles. 

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What was the solution?

Genni Agency proposed an on-going monthly phased-approach campaign that aligned with Preffy’s sales pipeline. Each month, new Creators that aligned with Preffy’s forecasted client needs were activated.

The Creators that posted were measured, evaluated, and re-used in following months dependent on performance. Further, Genni Agency negotiated content usage rights of key content for use on Preffy’s own branded TikTok & IG Reels.

Preffy realized a growth of over 6,000 active monthly users in less than 5 months.

Preffy was able to extend their work with clients in 4 additional industries.

Preffy’s TikTok page grew from 5,000 followers to over 30,000 followers.

Preffy has seen an overall CPM of less than $3.50 for this campaign.

Creator Team’s Top 5

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@theskimaskgirl who wants $$$ fast? you do, duh 🤑 head to preffy.com #ad ♬ WHOLE LOTTA MONEY - BIA
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@imaristuart

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♬ STAY - The Kid LAROI & Justin Bieber