For their Dark Tone Self Tanning product promotion, Bondi Sands sought a partner to run a large-scale (100+) micro-leaning creator campaign in 60 days or less.
The Bondi Sands team hired Genni Agency, in partnership with PushPlay, to handle all recruiting, content organization, contracting, and payment of creators. The company aimed to spread their budget to target various demographics: Caucasian, Asian, African American, and Latin American.
In addition, the project called for Genni Agency to ship products and provide all fulfillment activities to all participating creators.
Finally, Bondi Sands required analytics of creator post performance following the completion of the campaign to better help optimize their future campaigns